Privacy Policy.

Selfana is operated by SELFANA TRUST LIMITED, with registered address at 19 DR WOGU STREET, CHEVY VIEW ESTATE, CHEVRON LEKKI LAGOS.

For the purposes of applicable Nigerian data-protection law, Selfana is the data controller responsible for determining how and why personal information collected through the platform is processed.

Independent sellers may also become separate data controllers when they receive buyer information for order fulfilment, delivery, customer communication, returns or dispute resolution. Sellers must only use buyer information for legitimate marketplace purposes and in accordance with applicable law and Selfana’s policies.

You must be at least 18 years old to create a Selfana account, publish listings, sell products or enter into marketplace transactions.

Selfana does not knowingly permit children under 18 to create accounts or knowingly collect their personal information.

Where we discover that an account belongs to a person under 18, we may suspend or delete the account and take reasonable steps to remove the associated information, subject to any legal retention requirements.

The information collected depends on how you use the platform and the features you access.

We collect information:

• That you provide directly to us
• That we receive from third parties
• That is collected automatically when you use Selfana

Certain information is required to create and secure a Selfana account or complete a transaction. Other information is optional.

You may be able to browse marketplace listings without creating an account. However, some features may require registration or verification, including: publishing a product, creating a storefront, contacting another user, viewing protected contact information, placing an order, receiving payments, arranging delivery, accessing seller tools, submitting certain claims, or selling in restricted or higher-risk categories.

Where information is optional, refusing to provide it will generally only affect the feature that requires that information.

Selfana is a public marketplace. Information you include in a listing, profile or storefront may be accessible to other users, search engines or the public.

Publicly visible information may include:

• Seller name
• Store name
• Profile photograph
• Store logo
• Listing photographs
• Product description
• Product price
• General product location
• Ratings and reviews
• Account activity indicators
• Other information you choose to publish

Selfana will request device permission before accessing protected device features.

Where supported by your device, Selfana will use a photo picker that allows you to select specific images instead of granting unrestricted access to your entire photo library.

You may withdraw device permissions through your device settings. Disabling a permission may prevent the related feature from working but should not prevent you from using unrelated Selfana features.

Selfana may request access to your camera or selected photographs so that you can:

• Photograph a product
• Upload listing images
• Add a profile photograph
• Upload a store logo
• Submit delivery evidence
• Submit dispute evidence
• Scan or upload verification documents
• Complete identity verification

Some cookies are essential for the platform to function.

Where required, Selfana will request permission before using non-essential analytics or advertising technologies.

You can manage cookies through your browser or device settings. Blocking essential cookies may affect login, checkout, cart or other core functionality.

Selfana may use cookies, local storage, pixels, software development kits (SDKs) and similar technologies to:

• Keep users signed in
• Secure accounts
• Remember settings
• Maintain marketplace sessions
• Save cart or checkout information
• Prevent fraud
• Measure platform performance
• Diagnose technical issues
• Understand how users use Selfana
• Measure marketing effectiveness
• Provide relevant marketplace information

Selfana may use personal information to:

Depending on the processing activity, Selfana may rely on one or more of the following lawful bases:

• Contract: Necessary to create & operate account, provide marketplace services, publish listings, process orders, facilitate payments, coordinate delivery, provide support, and perform Terms of Service.
• Consent: Optional device permissions, precise location, certain cookies, marketing communications, optional analytics/tracking. Consent can be withdrawn anytime.
• Legal obligation: Compliance with applicable laws, court orders, regulatory requirements, tax and accounting obligations, lawful government requests, fraud prevention.
• Legitimate interests: Protecting the marketplace, preventing fraud, moderating content, resolving disputes, improving Selfana, securing accounts, protecting users, enforcing Terms.
• Vital interests & Public interest: Protecting a person's life, safety or vital interests, or for another purpose permitted by law.

Selfana uses authorised payment providers to process marketplace payments.

Payment-card information may be entered directly into a payment provider’s secure payment interface. Selfana generally receives transaction confirmation and limited payment metadata rather than complete card credentials.

We may retain payment and transaction information to: confirm purchases, process settlements, process refunds, investigate fraud, respond to chargebacks, resolve buyer and seller disputes, maintain accounting records, and comply with applicable legal obligations.

Selfana allows users to submit listings, images, reviews, comments, messages, reports and other content.

We use reasonable automated and manual safeguards to prevent objectionable, abusive, fraudulent or unlawful content.

Safeguards include: profanity filters, prohibited-word filters, spam detection, fraud detection, duplicate-account detection, suspicious-listing detection, user-reporting tools, listing review, account review, content removal, account restrictions, suspension, permanent termination, and user blocking.

Users can report listings, users, comments or other content through the reporting feature available in Selfana. Reports may include: reported account, reported content/listing, report category, supporting comment, date/time, and relevant communication information.

Our moderation team aims to review urgent reports promptly and may remove objectionable content or restrict an offending user where appropriate.

Selfana may use automated systems to identify: prohibited words, suspicious transactions, fraudulent behaviour, spam, duplicate accounts, manipulated listings, unusual login activity, potential policy violations, and identity-document concerns.

Automated systems may flag content or accounts for investigation.

Where a significant decision concerning your account is based primarily on automated processing, you may contact us to request an explanation, provide additional information, object to the decision, or request review by an authorised person.

Selfana does not sell personal information to unrelated third parties.

We may share information with the following recipients where reasonably necessary:

Selfana may use analytics tools to understand app usage, website usage, marketplace performance, technical errors, feature engagement, and marketing effectiveness.

Where Selfana uses technology that tracks your activity across apps or websites owned by other companies, we will request the permission required by your device or applicable law before carrying out that tracking.

You are not required to permit optional tracking to access Selfana’s core marketplace functionality. You may manage tracking permissions through your device settings.

Some Selfana service providers may store or process personal information outside Nigeria.

Where personal information is transferred internationally, Selfana will take reasonable steps to ensure that: the transfer has a lawful basis, the recipient protects the information, appropriate contractual safeguards are used, the information is processed only for authorised purposes, and applicable Nigerian data-transfer requirements are followed.

We will not knowingly transfer personal information to a recipient that provides inadequate protection without implementing appropriate safeguards.

Selfana uses reasonable technical, administrative and organisational safeguards to protect personal information against unauthorised access, unlawful processing, loss, misuse, alteration, unauthorised disclosure, or accidental destruction.

Safeguards include: TLS encryption in transit, encryption of appropriate information at rest, password hashing, authentication controls, access restrictions, administrative permissions, security monitoring, activity logging, infrastructure reviews, fraud-detection systems, incident-response procedures, and staff confidentiality obligations.

Only authorised personnel and service providers with a legitimate need should have access to personal information.

No online system can guarantee absolute security. You are responsible for keeping your account password, login code and payment credentials confidential.

Where a personal-data breach is likely to create a risk to the rights or freedoms of affected individuals, Selfana will take appropriate steps to: investigate the breach, limit its impact, protect affected accounts, preserve relevant evidence, correct the underlying security issue, notify the competent authority where legally required, and notify affected users where legally required.

Any notification may explain: what happened, what information was affected, what Selfana is doing, what the affected user should do, and how to obtain assistance.

Selfana retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Generally: Account info is retained while active; active listings while published; deleted/expired listings temporarily for fraud prevention & policy enforcement; messages for support & safety; reports/moderation records to enforce policies; transaction/payment/tax records for periods required by law; verification info for security & compliance.

After account deletion, Selfana may retain limited information where necessary to complete existing transactions, process refunds, respond to chargebacks, resolve disputes, prevent fraud, enforce restrictions, comply with tax/accounting laws, respond to lawful requests, or defend legal claims.

When information is no longer required, it will be securely deleted or irreversibly anonymised.

Users can initiate permanent deletion of their Selfana account from within the Selfana mobile application by selecting:

Account → Settings → Delete Account

Users may also submit a deletion request through our web request portal:

Subject to applicable law and lawful limitations, you may have the right to:

• Be informed about how your personal information is processed
• Request access to your personal information
• Request a copy of eligible personal information
• Correct inaccurate information & complete incomplete information
• Request deletion of personal information
• Request restriction of certain processing & object to certain processing
• Withdraw consent & request eligible info in a portable format
• Object to direct marketing & request human review of automated decisions
• Lodge a complaint with the Nigeria Data Protection Commission (NDPC)
• Seek an appropriate legal remedy

You may withdraw optional consent or manage choices through: Selfana account settings, device settings, browser cookie settings, notification settings, unsubscribe links in marketing emails, or by contacting the Selfana Privacy Team.

Withdrawing consent does not affect processing that took place lawfully before the withdrawal.

Disabling an optional permission will not normally prevent access to unrelated marketplace functionality.

Essential service communications: Selfana may send essential notifications concerning account activity, security, orders, payments, refunds, delivery, messages, reports, disputes, policy changes, and restrictions.

Promotional communications: Where permitted, we may send promotional offers, new features, product recommendations, and seller opportunities. You can unsubscribe from promotional emails or notifications at any time.

Selfana may contain links to payment-provider pages, seller websites, delivery services, social-media pages, and external support resources.

Third-party services operate under their own privacy policies and terms. Selfana is not responsible for the independent privacy practices of services it does not own or control.

Selfana may update this Privacy Policy to reflect changes to the platform, new marketplace features, service provider updates, security improvements, or legal requirements.

The latest effective date will be displayed at the top of this page. Where a change materially affects how personal information is processed, notice will be provided via app, website, email, or account notification.

Questions, complaints or requests concerning this Privacy Policy or your personal information may be directed to:

Selfana Privacy Team

SELFANA TRUST LIMITED

19 DR WOGU STREET, CHEVY VIEW ESTATE, CHEVRON LEKKI LAGOS

Email: support@selfana.ng

We will investigate privacy complaints and respond within the period required by applicable law.

You may also lodge a complaint with the Nigeria Data Protection Commission (NDPC) where you believe that your personal information has been processed unlawfully or that your data-protection rights have not been respected.